That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth. On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock. The choice of the name youtube.com led to problems for a similarly named website, utube.com. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
- In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
- In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices.
- It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users.
- According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018.
- The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices.
- YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children.
State censorship of YouTube content
In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
You can find your YouTube Recap either in the YouTube mobile app or by using a computer. You can also uninstall and reinstall the YouTube app. Try closing the YouTube app or rebooting your device.
In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report.
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Through this period, YouTube tried several new ways to generate revenue beyond advertisements. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010.
YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. On April 6, 2017, YouTube announced that to “ensure revenue only flows to creators who are playing by the rules”, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader. The platform was tested in India and later expanded to other countries, including the United States in March 2021, with videos allowed up to 1 minute long.
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In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing. The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.
The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Please log in to access the content. You can check your students’ results at any time. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
Open Recap on the YouTube App
This may allow you to see, evaluate and comment on all the submissions from the other students. Depending on the settings chosen by your teacher, other students may be involved in the evaluation process. You can edit your text at any time before the deadline. You need to complete your task by the time and date shown. The learning platform contains a wealth of materials relating to numerous HELBLING titles.
- By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label.
- Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors.
- In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages.
- YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.
- In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”.
- As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
- YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape.
In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents’ consent. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label.
Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. The site exited beta in December 2005, by which time the site was receiving 8 million views a day. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site.
The next year, the site celebrated its “100th anniversary” with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a “TEXTp” mode which rendered video imagery into ASCII art letters “in order to reduce bandwidth costs by $1 per second.” The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”. Kremlin spokesperson Dmitry Peskov labeled the court decision as “symbolic” and warned Google that it “should not be restricting the actions of our broadcasters on its platform.” In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.
Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D). In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. A total of 34 streaming services (including Paramount+, Showtime, Starz, MGM+, AMC+ and justbit casino ViX+) were initially available for purchase.
In some countries, YouTube is blocked for more limited periods of time, such as during periods of unrest, the run-up to an election, or in response to upcoming political anniversaries. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws. Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform. Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
